Join Valentine Moroz, COO of SoftInWay Inc., as we unpack how he is building a global engineering company that runs lean, moves fast, and is betting on AI and multidisciplinary talent to do what most companies need ten times the headcount to pull off.

Valentine joined SoftInWay Inc. over 17 years ago — not as an engineer, but as the person who would run everything else. Today, he runs sales, marketing, finance, and operations for a 110-person global team with a bold mission: do the work of a 1,000-person company through AI, capital efficiency, and the right people.

What You’ll Learn:

➡️ How Valentine runs a real-time market intelligence loop — within 48 hours, your sales and engineering teams can adjust and experiment based on real customer feedback.

➡️ How SoftInWay’s new AI assistant “Peter” fits into Valentine’s larger bet: that 110 people, armed with the right tools and the right thinking, can do the work most manufacturers and design teams need 1,000 people to accomplish.

➡️ What Valentine sees in the market right now — where manufacturing is growing, where automotive is bleeding, and why defense and energy are the sectors attracting the most serious capital investment.

➡️ Why multidisciplinary engineers consistently outperform specialist-only profiles — and how a deeper understanding of manufacturing realities changes the quality and commercial value of the designs engineers produce.

Valentine will share clear frameworks, an unfiltered view on the current engineering talent market, and a leadership philosophy built on staying close to customers, investing with discipline, and hiring people who can reinvent rather than simply execute.

If you’re looking for a sharper lens on hiring, AI in engineering, lean growth strategies, and building organizations that scale on capability rather than headcount, this episode is for you.